Task 1B&1C Briefs

Contractual

A contractual brief is when there is a signed agreement and if the company was to break this agreement then then you would have breeched your contract. An advantage of this is that afreter it is sifned there will be no changes to the brief and this means that you can create the product with no problems. A disadvantage of this is that you are not able to input your own ideas or change it to suite you vision it will have to stay the same a the client has set it.

Negotiated

A negotiated brief is when two or more companies are brought together to create a product. They will have a discussion to see what is best and what fits to the brief this will not stop until they have come to an agreement, if there are any legal guidelines that are broken they could be sued. This is an advantage due to the fact that they are able to inprove on the idea and there is more than one company putting in ideas. A disadvantage of this is that the other companies may disagree which could cause problems.

Formal

A formal brief is a brief that is usually written, a formal brief is when a client is telling you what they want and how they want their product to be created.  This will contain the deadlines, what you will have to do and the terms and conditions such as legal and ethical issues will have to be considered when creating the product. The advantage of this is that you are receiving information on what the client will want so that you are able to carry out the tasks. The disadvantages of this is that you will have to use your own budget just to create the product sometimes you do not receive a budget from the client.

Informal

An informal brief is more of a verbal agreement, so there is no written document so this means that it is not setting stone. This is when the client and the company share general information about the brief. An advantage of this is that there are no set specifications for the client to work to so this means that they have freedom with the product and create what they feel is appropriate. A disadvantage of this is that there are no set deadlines so they may take their time to create it and also there is not written agreement so therefore the company might create the product and the client may not pay them.  

Commission

A commission brief is when a big media company hires a smaller media company in order for them to create the product. This then means that the smaller company will have to make sure that the conduct their own research about the product.  The smaller company tends to do most of the research and they tend to have more to do then the larger media company. An advantage of this is that one company will have to focus on the product being created instead of two companies may have different ideas on how they would want it to look however a disadvantage of this is that the brief will not be negotiated so they may not meet what the client may want.

Co-operative brief

A co- operative is when there are two or more companies that will be hired by a client in order to create a product and all of the companies that are involved they are given a brief so that they know what the client will want in the brief so that they can create a product, they will all negotiate but they must make sure that they are all in agreement for them to be able to create the product. The Advantages of this is that there are more than one company that will be involved with generating ideas so that they can come up with an effective plan to create the right product for the client. The disadvantage of this is that there are more than one company working to the brief and if they do not agree on creating the same product and something they feel that the client will like it will take longer for the product to be created which means the client will find other media companies to work with.

Competition


This is when the client posts an ad for media companies to create a media product. An advantage of this I that if you win then you are guaranteed a job and you will also get given money. A disadvantage of this is that is you do not win you have wasted your own money to create a product .