Task 3B- E4

E4

i. The theme of the channel

I feel that the theme of the suit of idents is based on "everyday life" the reason for this is because in each ident we see something that is being used throughout everyday life. This is because the things in the background was to do with everyday life such as toasters and kettles. This can also link with nature due to the fact that in every video involves a form of nature.


ii.  How/why the theme appeals to the viewers (e.g. creating a particular tone to target a particular audience type)

 This appeals to a to the target audience due to the fact that it is animation and animation appeals to 16- 24 years old. The feeling that you will get from watching all of these idents. The feeling that people should feel when watching this ident in this ident they will feel a sense of hyper reality due to the fact it is an animation and these things can be seen as weird and also playful at the same time.  

iii. How they have used the same theme in different ways to create Brand Loyalty

The way in which they have used the same theme of "everyday" is reflected in to other videos as they choose places of which people find the most comfort and almost as safe haven. 

iv.  Explain whether, how and why the idents are information-led or entertainment led

This ident is entertainment led due to the fact that there is no information about the channel that will be coming up next or what people should stick around for. This may be because they want people to focus on the fact that they focus on the ident so that they don't get distracted by other stuff. This is also an animation which means that peoples attention needs to be drawn more to the ident in order for then to create brand loyalty. 

v.  Are the idents intended to be used at a particular time of day?

With E4 they have idents for different times of the day because of the younger viewers. In the morning and during the day the idents are normal due to the fact it is just the E4 logo with a purple background and in the evening they change the idents to something more explicit.

 https://www.youtube.com/watch?v=kkAsYlvXDIs

vi.  Are idents intended to be used at a particular time of year?

https://www.youtube.com/watch?v=KCFNSwyY6yc

Some idents are used for particular times of years for instance they have a Christmas ident this is useful due to the fact that people are able to know what type of month it is or what they should be getting prepared for. This can also happen in other idents during the year such as Halloween and Easter.

vii.  What does the suite convey about the channel's Brand Identity – what meaning? 

The channel brand identity is so that the audience are able to know what the channel is. The logo is being used so that we know what the channel is. This is usually placed in the centre to draw attention to it instead of focusing on the things around it also with the colour due to the fact that it is aimed at an younger tea male target audience. 

viii.  How effective the design of the suite is in communicating Visual information to a non-visual audience, appealing to a target audience; and the audience appreciating of desired tone

I feel that the design of the idents as a whole are effective due to the fact that the channels tone can be seen as youthful and vibrant due to the fact that the idents are things that people of this target audience will use in day to day life. They have made it appealing to the target audience deu to the fact that it is very different compared to other idents as they are using this to represent things that may happen every day.

ix. Assess - How effective the design of the suite is (Typography, Pace, Density of Information, Brand Identity)

The design of this is very effective due to the fact that it suits the specific target audience. The colours are very vibrant so that it attracts the intended target audience. The target audience for this channel is 16-24 years old and this is mainly aimed at females. Pace of the video is quiet fast paced so that they are able to keep the attention of their audience. The brand identity is creativity within modern day life due to the fact that in the suit of idents we see animations of what people are would see or use in day to day life. The typography of the E4 ident is effective due to the fact that the writing is very bold however it can be seen as quiet soft to relate to the female target audience .    



Bibliography 

http://theident.gallery/videosearch.php?c=E4&y=&t=1&k=&d=&o=0&s=&go=1&u=1486480124