Genre	Conventions
Pop: Ariana Grande – Break Free	Pop videos normally have the same theme; this is a chorography with lip synching. In Ariana Grande’s music video Break Free this is an abstract due to the fact that it is in outer space almost gives of a star trek vibe into the future with foreign planets. This also fits in to the genre of pop due to the fact the is a choreography and there is also lip synching. There are vibrant colours used to appeal to the target audience which will be young teenage girls.
Indie: Arctic Monkeys- Do I wanna know?	Indie arctic generally take an artistic root. This is an animated music video which challanges conventions due to the fact that the band has not been shown in the music video, this is something that indie artist typically do. This also contains narrative as the line then turn into women in crop tops and shorts, this shows the fact that they are sexualising women, without real women there.
Hip Pop: Kanye West- Blackskin Head	In typical music videos they tend to do the same thing. Hip- Hop music videos normally contain a performance which mainly contains the artist. They will also display the amount of wealth they have within the videos, this displays a sense of hyper reality due to the fact that this is not what they artist would normally do in their day to day lives. However in Kanye West’s music video Blackskin head this is an abstract music video due to the fact that it is filmed using motion picture. Also it is filmed in black and white so then we can also say that it is artistic sue to the fact that no other artist has done motion picture filming of themselves and with the use of black and white this is not generally used in music videos today however Kanye breaks what is known as the new normal and reverts back to the 1920’s.
R&B: R Kelly-  Ignition	R&B and Hip hop are loosely linked together. In the music video Ignition this has lip synching in it. This features the artist which normally happens in R&B music videos. There is also the use of sexualisation of women which has been used since Nat King Coles video Frim Fran Sauce.