Assessment 2bi

In this report I will be talking about the styles and the conventions of music videos based on Goodwins therory of how music videos are.

Styles

A) In Concert and 'as live' footage: Imagine Dragons - Demons

 

This is a live performance due to the fact that they artists are playing live in front of an audience. The reason that this is performed live as this is a music video to the live performance. However this also has narrative due to the fact that the song focuses on different people within the band performing and they are all going through something different which is shown through .using close ups to look into their lives and see what has happened that they see as their 'demons'. The main purpose for music videos such as these is for music videos is so that this will sell much more tickets for concerts.

B) Interpretive 

An interpretive is something that describes the relationship between the lyrics and the visuals that are shown on the screen. In the music video cheap thrills by Sia the lyrics are apart of the visuals shown on screen. This could be due to the fact that the music videos where set in the early periods of when tv had just came out and the sound quality wasn't that great so they had incorporated he text with the music video.






C) Narrative 

 
A narrative music video is very common in music videos today. Narrative music videos are short film and this shows a story with a beginning, middle and end. The music video that is shown above has a narrative due to the fact it is based on a man loving and also whom is really obsessed with her. Narrative is related to the lyrics due to the fact the lyrics are setting the scene are are visually showing the lyrics through a music video.



D) Impressionist (Conceptual) 
 
Conceptual music videos are music videos that does not have a narrative however it has a meaning. In some cases of conceptial videos this will not relate to the lyrics. An example of a music video that is conceptual due to the fact Sia Elastic Heart. This does not have a narrative but it has a meaning about it. This can mean many different things, the relationship between the young girl and an older man she could be amplifying the fact that she is his inner emotions.   




E) Referencing (Intertextuality) 
 
Intextuality is when two different sectors of the media converge together. For instance in the music video shown above I will always love you by Whitney Huston. I will always love you was connected to the film 'The bodyguard' which some parts of the film were featured in the music video. This is innovative due to the fact around this era they started to cross film over with music videos.