Pop Genre

Conventions are key in music videos, not all of the genres use conventions in their music videos, some artists to not want to be categorized as being pop stars, not feeling like true 'artists'. Hip- pop, Pop, Indie and Self portrayed music videos all follow conventions, however Indie artist like to break this convention due to the fact the see themselves more as artist than pop stars. In this genres there are many different styles that are used so that the audience for each genre does not get bored these styles are things such as: narrative, conceptual and performance. A narrative is a very common style that is used due to the fact it has a beginning, middle and an end which is normally used to tell a story. A performance music video is an advert to a live performance such as a concert, conceptual is a music video that does not have a narrative but it has meaning.

A key theme that reoccurring  in pop music videos is the use of vibrant colours to appeal to a certain type of target audience. Pop music is generally aimed at a younger target audience due to the fact that the colours are very playful.
In this music video side to side by Ariana Grande this is a performance due to the fact that the artist is performing to the camera, there is also choreography used. The reason that this is a performance due to the fact that this is a music video for what will happen on a live performance. This is also a performance due to the fact that the artist is lip-syncing to the track. There are many close ups used due to the fact that the record label demands the artist to be promoted and by using close ups it promotes the artist. There is also a use of voyeurism due to the fact the camera is focusing on women's legs and the bums, this is to fulfill the needs of the target audience as the male audience enjoying watching women's riding on bicycles wearing short clothes, this will also make the male audience want to watch the music videos due to the fact that this is ' soft pornography' and for a female audience they idolize what the women are doing and then want to go and do the same thing.This video is to amplify the lyrics due to the fact she is singing 'side to side' and this is shown when she is riding on a bike rocking side to side.The editing is fast paced due to the target audience as they have a short attention spam and they might not want to watch the music video if it is really slow so therefor they cut it to the beat which then makes it rhythmic editing.



Another video that I am going to talk about is Ain't my fault by Zara Larsson. There is Voyeurism near the beginning of this music video she is touching up herself.This is also similar to Ariana Grandes video side to side they both use performances as she is lip-syncing to the track. There is also choreography involved due to the fact that people are interested in people dancing due to the age of the target audience they will be able to dance to the song aswell.  There is a great use of bright colours due to the fact that this is a pop music video and this is how it relates to a younger target audience.





 In this pop music video Starving by Haliee Stienfeld and Zedd this is also a performance due to the fact that there is a choreography. There is a use of voyeurism however this is men that are being sexulised as they are oiled up and topless which is different from the other two videos as there are women being sexulised.She is wearing short clothes in the video this is expected for a pop star due to the fact that she needs to create an image for herself as a brand so that people will be intregued in it more. There are close ups of the artist to advertise her so that when people see her in the video they will be able to see that she is the artist.The lighting in the music videos for the music video is quite dark which is not expected in a pop music video due to the age of the target audience however this can display a longing for something due to th fact that she is singing about missing the taste of someone.


Last video that I will be analyzing is Clean Bandit Tears ft Lousia Johnson. The is also a performance because there is a band playing. There is a great use of vibrant colours. This is use of lip synching.  There is also a cherography used. The music is linked to the visuals due to the fact that they are cutting the music to the visuals this is then called rhythmitic editing. The reason for using rthmitic editing is because the target audience prefer the visuals to be fast pacesd compared to someone who is much more older who would probably perfer a slower paced music video.









In conclusion in pop videos there is a great use of lip syncing in pop music videos as they do not consider themselves as artists they consider themselves as Stars. Also in all of this videos that I have evaluated today they all contain lip synching involved.